This website has affiliate links. We may receive compensation if you visit partners we recommend. Read more about our advertising principles from the About Us page. broke the 100 million user mark is a crypto trading app founded in 2016. initially succeeded because of its debit cards, which became wildly popular. In recent years, has gained more customers thanks to its beginner-friendly mobile app and wide crypto selection. announced yesterday that it has reached a historic milestone in the number of customers. now has as many as 100 million users globally!

The company’s CEO, Kris Marszlek, commented on the achievement in the following way.

Positioning our brand through engaging campaigns and iconic partnerships has made a household name. But I’m most proud of the fact that we’ve surpassed the 100 million user milestone while building the most widely regulated platform in the industry by leading in global licenses and registrations. There were no shortcuts to this milestone. It was a team effort and we will keep building for the next 100 million users. has become one of the biggest crypto exchanges. Globally, only Binance and Coinbase have over one hundred million customers. Binance is still the clear market leader, with over 190 million customers.

What explains’s rise to the 100 million user category? We think it is because of these four reasons:

  1. The mobile app
  2. Brand recognition
  3. Debit card
  4. Ease of use and selection has only been available as a mobile app since its beginning. Other crypto exchanges started with a browser version and launched a mobile app after that. Focusing only on the mobile version simplifies the development work and allows resources to be allocated to one platform instead of two. is one of the best-known brands in the crypto industry, along with Binance and Coinbase. For example, they launched a global advertising campaign in 2021 starring Matt Damon. can also be seen in Formula 1 races and many other sporting events. The company was also the official sponsor of the 2022 FIFA World Cup.

A couple of weeks ago, rapper Eminem became the new face of

The third factor in’s popularity has been the debit card. This helped the company’s popularity, especially in the early 2020s. Nowadays, more and more users open a account regardless of the card. The reason for this is probably the improved app, the weaker benefits of the card, and the competition in the debit card sector.

The fourth factor is the ease of use and selection.’s app is designed for ordinary investors who do not need advanced trading tools. In addition, all hot meme coins are listed on the app instantly.’s situation also looks good from a regulatory perspective. The company has received licenses in the most important economic areas in the last two years.

  • A month ago, received a license in Dubai, perhaps the world’s fastest-growing crypto hub.
  •’s app was launched in April in South Korea, one of the world’s leading countries in cryptocurrency adoption.
  • received an EMI (Electronic Money Institution) license in the UK in December 2023.
  • received a VASP (Virtual Asset Service Provider) license in Spain last summer, which enables the company to operate in the EU.

To learn more about, you can find the most comprehensive beginner’s guide at this link: review. has also launched its blockchain, Cronos, whose native token is CRO. The token can also be staked in the app to get a better debit card. has also launched a self-custody wallet called DeFi Wallet. It is completely separate from the stock exchange and has private keys in your possession. We have also published a guide for this wallet.

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